Michael Gartenberg partner in Altimeter Group writes
I did ask the representatives of one media outlet if they didn’t feel silly running stories about every aspect of this [antennagate] story, including what bookmakers were setting odds for at the Apple press conference. Their response made it clear why this was happening: the Apple stories they posted generated the most traffic of any stories posted on a given day.
and so it is… we live in a world in which “news” is now about traffic and a tidbit, right, wrong or pointless is worth more than actual useful information to what I loosely will call news outlets because they’re really machines for making money, not for reporting the news.
