And yet another example of this eyeball baiting is the ridiculous flap over a report that an unannounced and unconfirmed new version of AppleTV will be renamed iTV which is the name of an independent television channel in the UK. We don’t know there is actually a product, we don’t know that the name is being changed but there are any number of analytical reports like this one from CNET:

Reports: Apple won’t get ‘iTV’ without a fight

Or this one from the sleaze rag the Mirror

Apple could be headed for courtroom clash with ITV over ‘iTV

Or any number of other regurgitations…