relentless focus

Steve Jobs has had a consistent vision of what he wanted an Apple computing device experience to be since before 1984. Here’s a 1984 ad for the then newly released Macintosh; the ad title “If you can point, you can use a Macintosh” could just as well have been written today for an iOS device. Consistency of vision.

How about this 1984 ad titled Introducing Macintosh, For the rest of us. This concept drives the Freetards wild as they always thought they were the rest of us. They’re wrong (sigh…) The rest of us are your aunt who presses flowers and your grandparents who can’t get their head around saving their files in the right place and your sister who just wants to hear from her friends on Facebook and Twitter and the young father who wants to shoot index and print images of his family and the neighbourhood kids who want to make a skateboarding movie and so forth. They need something simple which fulfills basic needs and which just works. There are many hundreds of millions of these people around the globe and Apple products are designed primarily for them. Freetards can use Linux and Android. Steve hasn’t changed, his vision of powerful simplicity for the rest of us has remained consistent.

For example there’s this 1984 ad titled so appropriately “Of the 235 million people in America, only a fraction can use a computer” Well thanks to the Mac and its revolutionary adoption of a graphical user interface for the mass market,  there are now many more people who can use a computer. But computers, like new car engines, are far more complex than they used to be and there are now more than 310 million people in America and a few billion more hanging around the odd street corner. Which brings us back to iOS devices to simplify things, say Hello again.